About us

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Why we exist

We’re committed to building Ai-driven technology that empowers advertisers to build more effective, personalized advertising creatives that leverage the power of social proof in order to influence, persuade and drive customer awareness, consideration and intent.

About the team

Our experienced team has come from across industry -from ecommerce and programmatic advertising, to influencer marketing and big data analytics. Our experience spans from startups to global powerhouse companies. We bring the experience needed to deliver a tool for marketers that really moves the needle.

Mark De Castro

Mark De Castro

Co-founder, CEO

Serial adtech entrepreneur with a passion for developing practical solutions using big data and machine learning.

Steve Gunnell

Steve Gunnell

Strategic Advisory Board Chair

Experienced digital marketing executive with a proven success record of over 20 years in the Saas sales at notable organizations such as IBM, Adobe, and Salesforce.

Nicholas Treffiletti

Nicholas Treffiletti

Co-founder, VP Software Development

Technology leader with a track record of bringing to market modern, quality software solutions.

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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy